The
first months of 2017 brought good news to the retail trade, after 2
consecutive years of retraction. Large companies that depend on consumer
spending have increased revenue and profit in the first three months of the year.
The course of the following months seems to be promising not only for big
companies with shares in the stock market, but also for small, medium-sized
retailers.
There
is a very positive reaction in several sectors such as clothing, construction
material sector, or even in the optical industries.
According
to some analysts March was the big turning point in revenue growth; the new growth
prospects point to a recovery in domestic consumption that may result into a
real boost.
Notwithstanding
these good prospects, there’s some research showing that six out of ten
consumers want to cut spending in May and only 15% of Brazilian have a bigger
income than monthly expenditure, thus the level of indebtedness tends to
increase.
The
euphoria or exaggerated optimism that has been Brazilian hallmark for many
years, today only gives way to moderate optimism.
Miguel
Verde - Senior Consultant, Professor of International Relations
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